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When Olympic-Level Storytelling Meets Brand Performance

When Olympic-Level Storytelling Meets Brand Performance

by Kelly Lipscomb | Feb 19, 2026 | Campaigns

When the Olympics dominate the cultural conversation, brands have two choices — show up loudly or show up meaningfully. For Nulo Pet Food, we built Every Dream They Hold around a simple emotional truth: elite athletes and their pets share the same discipline, loyalty,...
Nulo’s “Every Dream They Hold” Named a Top Ad of the 2024 Paris Olympics

Nulo’s “Every Dream They Hold” Named a Top Ad of the 2024 Paris Olympics

by Kelly Lipscomb | Jul 25, 2024 | Advertising, Nulo, Olympic Athlete, Online Content, Production, TV Ads

Widespread Creative is excited to share that Adweek just named the TV spot we produced for Nulo Pet Food, “Every Dream They Hold,” one of the three best ads of the 2024 Olympic Games in Paris along with spots by @nike and @visa.  Very cool! We are grateful...
“By Dan Jenkins” Documentary is Official Selection of Austin Film Festival

“By Dan Jenkins” Documentary is Official Selection of Austin Film Festival

by Kelly Lipscomb | Oct 5, 2018 | Documentary Films, featured-work, film crews, film festival

  We’re excited to announce that By Dan Jenkins, our documentary film about a long, tall Texan who changed the game of sports writing, is an Official Selection of the 2018 Austin Film Festival! Synopsis: At the age of 88, legendary sports writer and author...
Filming Michael Phelps & Family for Nulo Pet Food

Filming Michael Phelps & Family for Nulo Pet Food

by Kelly Lipscomb | Aug 1, 2017 | Advertising, Branded Content, Campaigns, featured-work, Olympic Athlete, Production, sports, Television, TV Ads, TV Spots, Uncategorized

Huge thanks to Michael, Nicole and Boomer Phelps for a great day of shooting at their home for the latest Nulo Pet Food TV spots featuring the real stars, their French Bulldogs, Juno and Legend.  We’re excited with the results, especially considering we took on three...
Fenoglio Boot Company Rebranded by Widespread Creative

Fenoglio Boot Company Rebranded by Widespread Creative

by Kelly Lipscomb | Jan 19, 2017 | Uncategorized

  The graphic design team at Widespread Creative created the new look  for the storied Fenoglio Boot Company in Nocona, Texas with Photography by Pressman Studio.    
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